With the typical buying journey now spanning social media advertisements, emails, catalogs, stores and mobile apps, it can be very difficult to determine which campaign, touchpoint, source or channel is ultimately responsible for a purchase. Marketers need a way to weight the conversion across all elements of the marketing mix, to prove ROI and enable them to optimize the customer experience.

Download the eBook now to learn about:

• What attribution modeling is and how it can help rate campaigns and decisions
• The strengths and weaknesses of different attribution models and how they tend to be used
• How to match your immediate business needs and objectives to the right model
• The key to making sure every stage of your customer journey is clearly attributed
• Why the insights gained from attribution modeling are only ever as reliable as your data flow