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White Paper

The Eight Personas of Retail Customer Bases

By GBGroup

Marketing Strategy

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White Paper

Self-Branding: Success Through the “Me” Brand

By Citrix

Marketing Strategy

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Video

FT CTO John O'Donovan on Using Big Data for Growth and Innovation

By Bizibl

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How to Turn One Idea into Multiple Content Assets

By Citrix

Marketing Strategy

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The Building Blocks for Creating Direct Relationships with Consumers

By SDL

Marketing Strategy

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Dan Brooke, CMO - Channel 4

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CMO Dan Brooke on how Channel 4 Have Become a Digital Business

By Bizibl

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The Guardian's Tom Grinstead on What Scares Him in Mobile

By Bizibl

White Paper

The Mobile Data Management Platform: Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

By Oracle Marketing Cloud

Marketing Technology

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White Paper

Data Management Platforms Demystified: Using Actionable Marketing Data to Target, Segment, and Generate Revenue

By Oracle Marketing Cloud

Marketing Technology

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White Paper

Social Media and the Data Management Platform

By Oracle Marketing Cloud

Marketing Technology

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White Paper

Data Activation Results: Real Marketers from Multiple Industries Share the Real Results of Using Data Activation

By Oracle Marketing Cloud

Marketing Strategy

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White Paper

Customer Analytics for Dummies

By IBM

Marketing Technology

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