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New Channels, Same Customers: Linking Online and Offline Marketing

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Marketing Technology
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Personalisation: Hanging in the Balance

By Acxiom
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How Data-Driven Marketing is Boosting Business Performance

By Acxiom
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How Technology is Changing the Relationship Between Consumers and Brands

By Acxiom
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Reaching More Customers With Certainty

By Acxiom
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Reconnecting with Email

By Bizibl
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Big Data Big Deal: Five steps to identifying the most valuable 5% of your data

By Acxiom
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The Eight Personas of Retail Customer Bases

By GBGroup
Marketing
Marketing Strategy
Commerce
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Self-Branding: Success Through the “Me” Brand

By Citrix
Marketing
Marketing Strategy
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FT CTO John O'Donovan on Using Big Data for Growth and Innovation

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How to Turn One Idea into Multiple Content Assets

By Citrix
Marketing
Marketing Strategy
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The Building Blocks for Creating Direct Relationships with Consumers

By SDL
Marketing
Marketing Strategy
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