This white paper explores the powerful impact that mail can offer marketers - and shows how mail can help boost their marketing performance. In today’s digital environment, standing out from the crowd can be a real challenge. The good news is that independent research confirms that direct mail is an effective way to drive cut-through and deliver lasting impressions for businesses. Mail is shared, looked at multiple times and retained in the home. When added to the marketing mix it can boost ROI by as much as 12%. This white paper delivers key independent insights to help marketers understand how mail can perform for their sector.