Joe Pulizzi is founder of multiple startups including Content Marketing Institute and The Tilt, and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. His latest book is Burn the Playbook for recent grads and those working in a job with zero satisfaction. It was inspired by his two children. He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning marketing news show This Old Marketing with Robert Rose. This Old Marketing is the longest running marketing news podcast on the planet. His foundation, The Orange Effect, delivers speech therapy and technology services to over 450 children in 40+ states. Joe and his family live in Cleveland, Ohio.