Infographic: 3 Reasons Brands are Failing to Optimise the Customer Experience

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3 Reasons brands are failing to optimise the customer experience front cover

The digital revolution has brought immense opportunity for brands to deliver a great customer experience. But are we really making the most of it?

In recent years we’ve seen the average customer’s attention span reduce to just 8 seconds and yet expectations of what constitutes a great brand experience have risen. They’ve shared their information, and they expect value in return. Brands have never been under more pressure to deliver personalised, contextual and relevant experiences if they are to keep customers engaged.

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SDL Campaigns recently surveyed over 200 leading marketers to uncover how effectively brands are using the rich data they have at their disposal to optimise customer engagement.

Our infographic has some interesting findings:

  • 65% of brands aren't delivering a seamless shopping experience
  • The majority of brands can't blend fast and slow data to deliver in-the-moment experiences

Are we missing out on valuable opportunities? Download the infographic to find out.

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