Game-Changers: The Power of Gaming Influencers

White Paper

Gaming influencers are emerging as the promotional rock stars of the influencer marketing community! The global pandemic has fueled the growth of the social media influencer fanbase and increased consumer gaming time, paving the way for the rise of the gaming influencer.

This is the first of a 3-part global report series from YouGov, where we'll be conducting an is an in-depth exploration of the gaming influencer landscape, the profile and behaviors of gaming influencer audiences, and the value of trust within the influencer sector.

Part 1 sizes the gaming influencer global fanbase across 17 international markets and reveals where gaming influencer followers sit within the global influencer sector as a whole. Download your copy now.

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