96% of senior marketers say testing and measuring the impact of personalized digital content and experiences is a priority
SoDA research

49% of senior marketers have no plan for personalization or a plan lacking specificity and budget
SoDA research

43% of businesses are not currently personalizing
Sitecore Customer Experience Maturity Assessment

Personalization has to be personal to your business

The fact is, it’s very easy to overthink personalization, which can lead to standardized practices that don’t suit your business. If you feel like you’re squeezing a square peg into a round hole, then you’re probably not taking the best approach. And even if you’re collecting volumes of data at every touchpoint, do you really trust it, and know how to get the best out of it?

Here are some first steps to get past personalisation paralysis

• Start small with simple personalization and scale up over time
• Put together a framework based on your business KPIs and test creative ideas that talk to your audiences
• Be smart - measure your resource usage
• Personalization requires cross-departmental input, so get buy-in on your clear vision
• Continually review and adjust tactics to get personalization just right

Again, it’s easy to overthink it, but by its very definition, personalization is personal. Devise a fit-for-purpose strategy and start small to make personalization your superpower.