Wrong answers are costly for businesses on any given day, but in times of crisis, the stakes are especially high when it comes to surfacing accurate answers. To maintain business continuity during moments of uncertainty is essential to building and maintaining trust — and to do this, consumers need accurate, timely, intuitive answers everywhere they’re asking questions.

In this whitepaper, discover:

• Tips to evolve your crisis communications strategy in today’s world of natural language processing and AI
• Actionable ways to better listen to people’s questions and adjust your content strategy to give them precisely what they want
• How Yext can strengthen your ability to nimbly deploy a communications plan when unforeseen circumstances threaten to disrupt your regular flow of business